A Nation of Salesmen: The Tyranny of the Market and the by Earl Shorris PDF

By Earl Shorris

If Adam is the archetype of guy, and Eve of girl, then the serpent who offered the apple to Eve within the backyard of Eden used to be the 1st salesman: all tradition and trade circulate from that act.

In this groundbreaking publication at the nature and which means of the sale, Earl Shorris takes us on a trip that starts off in Eden and is derived ultimately to a attention of the place we're and what we've got turn into in past due twentieth-century the USA, the place promoting has ultimately turn into the dominant human job. Shorris specializes in the perfection of this actual paintings the following in the United States, the place the large frontier with its remoted settlements solid the salesperson in a heroic function: he was once actually the bearer of tradition, the resource of a panoply of wanted and sought after goods, every thing from parasols to plowshares. He was once Prometheus. All of this replaced dramatically within the years following global conflict II, while it dawned on brands and dealers that the yank economic system used to be generating extra items than humans sought after or wanted. call for must be created as a way to maintain the growth of markets, after which, because the economic system turned oversold, the position of the salesperson replaced: his activity used to be now to kill the contest. The argument of this fabulous paintings attracts on classical philosophy, modern politics, psychology, and economics; it's grounded within the author's lengthy event as an ads govt and advisor to significant organisations. His firsthand observations and interviews with salesmen of each description shape the anecdotal bedrock of the narrative, that is additional enlivened by means of a chain of fictions during which salesmen perform points in their alternate. Out of those tales and insights emerges a chilling new paradigm of humanlife in our instances: that of homo vendens. Shorris exhibits us how the USA turned a country of salesmen, and what this implies to our economic climate, our politics, our tradition, and our personality - particularly our freedom to stay as dignified persons.

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By Earl Shorris

If Adam is the archetype of guy, and Eve of girl, then the serpent who offered the apple to Eve within the backyard of Eden used to be the 1st salesman: all tradition and trade circulate from that act.

In this groundbreaking publication at the nature and which means of the sale, Earl Shorris takes us on a trip that starts off in Eden and is derived ultimately to a attention of the place we're and what we've got turn into in past due twentieth-century the USA, the place promoting has ultimately turn into the dominant human job. Shorris specializes in the perfection of this actual paintings the following in the United States, the place the large frontier with its remoted settlements solid the salesperson in a heroic function: he was once actually the bearer of tradition, the resource of a panoply of wanted and sought after goods, every thing from parasols to plowshares. He was once Prometheus. All of this replaced dramatically within the years following global conflict II, while it dawned on brands and dealers that the yank economic system used to be generating extra items than humans sought after or wanted. call for must be created as a way to maintain the growth of markets, after which, because the economic system turned oversold, the position of the salesperson replaced: his activity used to be now to kill the contest. The argument of this fabulous paintings attracts on classical philosophy, modern politics, psychology, and economics; it's grounded within the author's lengthy event as an ads govt and advisor to significant organisations. His firsthand observations and interviews with salesmen of each description shape the anecdotal bedrock of the narrative, that is additional enlivened by means of a chain of fictions during which salesmen perform points in their alternate. Out of those tales and insights emerges a chilling new paradigm of humanlife in our instances: that of homo vendens. Shorris exhibits us how the USA turned a country of salesmen, and what this implies to our economic climate, our politics, our tradition, and our personality - particularly our freedom to stay as dignified persons.

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A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture by Earl Shorris


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