By Jeff Julian
To accomplish those requests, we want a brand new set of instruments for handling the way in which we produce content material. those instruments should still let our crew to observe our method, arrange the improvement of our content material, and supply the inner metrics we have to convey our govt groups the associated fee linked to constructing significant content material. we have to be extra agile.
For approximately 15 years, Jeff Julian has used Agile tactics to control 1000s of software program initiatives. those tasks scaled from small groups with uncomplicated internet functions, the entire manner as much as huge groups developing project serious platforms for the company. those instruments have confirmed priceless for handling initiatives that final over a longer interval, convey resources often, and adapt to the alterations that take place within the enterprise.
Content advertising, while considered with the unique motive of the word according to practitioners who've noticeable good fortune with the version, has many center features that align with the Agile strategy. because the release of his on-line neighborhood in 2003, Jeff taught contributors and corporations easy methods to use Agile making plans instruments to wreck up paintings, prioritize principles, and carry nice posts in accordance with the needs of the audience.
In this publication, Jeff will assist you undertake those options and building up the persistence of your content material advertising efforts so that you can bring resources for your viewers whereas retaining a velocity for you to maintain over the years.
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Extra info for Agile Marketing: Building Endurance for Your Content Marketing Team
Agile Marketing: Building Endurance for Your Content Marketing Team by Jeff Julian