Download e-book for iPad: Agile Marketing: Building Endurance for Your Content by Jeff Julian

By Jeff Julian

every year advertising groups are requested to provide extra content material than the former yr whereas attaining an viewers that's consistently altering.

To accomplish those requests, we want a brand new set of instruments for handling the way in which we produce content material. those instruments should still let our crew to observe our method, arrange the improvement of our content material, and supply the inner metrics we have to convey our govt groups the associated fee linked to constructing significant content material. we have to be extra agile.

For approximately 15 years, Jeff Julian has used Agile tactics to control 1000s of software program initiatives. those tasks scaled from small groups with uncomplicated internet functions, the entire manner as much as huge groups developing project serious platforms for the company. those instruments have confirmed priceless for handling initiatives that final over a longer interval, convey resources often, and adapt to the alterations that take place within the enterprise.

Content advertising, while considered with the unique motive of the word according to practitioners who've noticeable good fortune with the version, has many center features that align with the Agile strategy. because the release of his on-line neighborhood in 2003, Jeff taught contributors and corporations easy methods to use Agile making plans instruments to wreck up paintings, prioritize principles, and carry nice posts in accordance with the needs of the audience.

In this publication, Jeff will assist you undertake those options and building up the persistence of your content material advertising efforts so that you can bring resources for your viewers whereas retaining a velocity for you to maintain over the years.

Show description

By Jeff Julian

every year advertising groups are requested to provide extra content material than the former yr whereas attaining an viewers that's consistently altering.

To accomplish those requests, we want a brand new set of instruments for handling the way in which we produce content material. those instruments should still let our crew to observe our method, arrange the improvement of our content material, and supply the inner metrics we have to convey our govt groups the associated fee linked to constructing significant content material. we have to be extra agile.

For approximately 15 years, Jeff Julian has used Agile tactics to control 1000s of software program initiatives. those tasks scaled from small groups with uncomplicated internet functions, the entire manner as much as huge groups developing project serious platforms for the company. those instruments have confirmed priceless for handling initiatives that final over a longer interval, convey resources often, and adapt to the alterations that take place within the enterprise.

Content advertising, while considered with the unique motive of the word according to practitioners who've noticeable good fortune with the version, has many center features that align with the Agile strategy. because the release of his on-line neighborhood in 2003, Jeff taught contributors and corporations easy methods to use Agile making plans instruments to wreck up paintings, prioritize principles, and carry nice posts in accordance with the needs of the audience.

In this publication, Jeff will assist you undertake those options and building up the persistence of your content material advertising efforts so that you can bring resources for your viewers whereas retaining a velocity for you to maintain over the years.

Show description

Read Online or Download Agile Marketing: Building Endurance for Your Content Marketing Team PDF

Similar marketing & sales books

Download e-book for iPad: Brand Culture by Jonathan E. Schroeder,Miriam Salzer-Morling,Jonathan

This interesting publication indicates that neither managers nor shoppers thoroughly keep an eye on branding methods – cultural codes constrain how manufacturers paintings to supply which means. putting manufacturers firmly in the context of tradition, it investigates those advanced foundations. issues lined include:the function of consumption brand management corporate branding branding ethics the position of advertisements.

Download e-book for kindle: Markets in the Name of Socialism: The Left-Wing Origins of by Johanna Bockman

The global unfold of neoliberalism has reworked economies, polities, and societies all over. In traditional debts, American and Western eu economists, similar to Milton Friedman and Friedrich von Hayek, bought neoliberalism via popularizing their free-market principles and radical criticisms of the kingdom.

Read e-book online Die Wahrnehmung von Produktqualität und ihre Implikation auf PDF

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Allgemeines, word: 1,7, Carl von Ossietzky Universität Oldenburg (Institut für Betriebswirtschaftslehre und Wirtschaftspädagogik), Veranstaltung: ABWL I, 35 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Im Volksmund heißt es oft: „Qualität setzt sich durch!

Download PDF by Maggie Jones: CIM Revision Cards Marketing Fundamentals (Cima Revision

Designed in particular with revision in brain, the CIM Revision playing cards offer concise, but primary info to help scholars in passing the CIM assessments as simply as attainable. a transparent, rigorously based format aids the educational approach and guarantees the major issues are coated in a succinct and obtainable demeanour.

Extra info for Agile Marketing: Building Endurance for Your Content Marketing Team

Example text

Download PDF sample

Agile Marketing: Building Endurance for Your Content Marketing Team by Jeff Julian


by Jason
4.5

Rated 4.74 of 5 – based on 39 votes